PRESS | 3 Fuss-free Homegrown Beauty Brands to Try This Summer
Press: PRESTIGE
Published on: 21st June, 2021
Original Content:
When it comes to beauty and skincare solutions, we want something that works against the hot and humid weather, is clean, sustainable, fuss-free and effective. We find out how three homegrown beauty brands cater to Hong Kong’s tough beauty crowd.
OMG by SHHH
Omg Hair Care’s Glossy Line
Marvin Lin is stylist and hair magician to many of the city’s most influential people. So sought-after are her beauty treatments that the Rosewood Hong Kong recently opened an outpost of Lin’s salon, SHHH, within its Asaya wellness sanctuary. For years, Lin promoted the need to look after hair in the same way we’d care for the skin. Having tested thousands of products and treatments herself, she found a lack of production innovation in the market that could create formulas that showed immediate results, and with prolonged use would continue to improve and fix issues such as problematic scalps and hair loss. She set about creating her own and, after visiting countless countries, found a manufacture just outside of Tokyo that could bring her vision to life.
Her line of products includes quality ingredients such as argan- fruit stemcells with anti-ageing qualities, hydrolysed keratin protein and collagen to strengthen hair follicles, and sea minerals to replenish and nourish. Although Lin says that it would be ideal to create hundreds of tailor- made solutions for each individual client, practically speaking it was more realistic to formulate result-focussed home-care products, while offering bespoke treatments at SHHH for those who need extra attention and are willing to commit to a treatment regime. OMG comes in three lines, each with a simple shampoo and a conditioning treatment: Glossy (for dry and damaged hair), Airy (for thin and lifeless hair) and Scalp (to address scalp issues).
