OMG+ Series Key Features

Q: Who designed the OMG+ Series?

The OMG+ Series was invented by Marvin Lin, Founder and Creative Director of SHHH. Marvin Lin designed the three distinct OMG+ lines to function like a personalized clinical prescription.

Marvin Lin completely redefines the traditional beauty industry by approaching hair care through the dual lenses of clinical biochemistry and holistic health. As a descendant of a Traditional Chinese Medicine (TCM) family, she profoundly believes that "internal conditioning" and "external care" are equally essential, naturally understanding the concepts of vitality, balance, and Yang Sheng 「養生」 (nurturing life at its roots).

To ground this rich heritage in definitive modern science, she completed the prestigious Harvard Medical School HMX program in Biochemistry with Distinction. Her dedication culminated in over a decade of collaborative research and development with leading global laboratories to pioneer high-performance hair care solutions. Among these is her award-winning OMG+ series, which has garnered the VOGUE HK Beauty Award for "the best luxury anti-aging care brand" for three consecutive years. In recognition of her ground-breaking contributions to the hair and beauty industry, Marvin has also been honoured with the Fellowship in Beauty Science from the Global Academy of Innovative Enterprises [FAIE (BSci)] and the Fellowship of the Social Enterprise Research Academy (FSERA) for two consecutive years.

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Q: What are the key ingredients of the OMG+ series?

Argania Spinosa Callus Sprout Cell Culture: Derived from new shoots of rare and highly resistant Argan trees, also known as the “tree of life” in Morocco, this prized and scarce anti-aging ingredient has the ability to protect and renew dermal stem cells that facilitate the formation of hair follicles.
Gardenia Jasminoides Meristem Culture: Rich in iridoid glycosides, carotenoids, and flavonoids, gardenia exhibits remarkable cell repair properties and is excellent at protecting collagen and elastin in the skin. It promotes collagen production while retaining moisture and elasticity for the dermis.
Low Molecular Weight Active Ingredients: Smaller molecules penetrate deeper into the scalp dermis and hair to fortify and nourish. Hydrolyzed collagen, hyaluronic acid, and pea protein provide amino acids to protect, strengthen, and improve moisture retention, boosting skin renewal at the scalp and hair integrity. Each strand is visibly renewed from root to end.

Q: What is the defining difference between the original OMG and the upgraded OMG+ collection?

OMG+ is the upgraded version of OMG, released in 2022. The main difference between the first and second generations is that the active ingredients have been increased by 150%, with natural ingredients making up at least 96% of the formula. Formulated with two types of plant stem cells and low-molecular repair components, the second generation contains up to 90% functional beauty ingredients per bottle. It penetrates deeply into the scalp and hair core, delivering faster and more effective results.